Menu

dicover top

Mardi Gras continues To Bring In The Tourist Dollars

  • Published in Latest
New Mardi Gras (NMG) today revealed Events NSW research showing that Mardi Gras brought over 21,000 visitors into New South Wales in 2009, generating almost $30 million in new money for the State.

The research originated from a comprehensive review of the 2009 Sydney Gay and Lesbian Mardi Gras carried out by Events NSW. A face-to-face survey of over 1,200 attendees was carried out by an independent research company on Parade night as well as an online survey of more than 400 Mardi Gras Partygoers.

Key estimates include:
  • Over 21,000 visitors from interstate or overseas came specifically for Mardi Gras
  • Overseas visitors stayed an average of 10.5 nights in Sydney and NSW
  • Interstate visitors stayed an average of 3.9 nights in Sydney and NSW
  • Overall direct economic impact into NSW: $29,548,761.

    These results mean that Mardi Gras is one of the State’s best performing events on the NSW Master Events Calendar.

    The review also included a media monitoring study that found Mardi Gras generated 448 press articles published in interstate and key NSW tourism markets, accounting for a cumulative circulation of over 40 million. Television and radio items broadcast in interstate markets had a cumulative audience of almost 17 million.

    “We are delighted at the results this research has delivered,” said NMG CEO Anna McInerney. “Not only do they demonstrate what a major draw Mardi Gras is and its economic significance for the State, but they also help us understand our audience better.”

    “Events NSW investment in New Mardi Gras has allowed us to pursue a growth strategy with confidence. There is enormous potential to increase both the volume and quality of visitation and we are absolutely determined to achieve this.”

    Events NSW CEO Geoff Parmenter said we are thrilled at the outcome of this research, which clearly shows Mardi Gras is an important Sydney event that successfully drives tourism and generates significant economic benefit for NSW.

    “In our role as strategic partner, we worked closely with New Mardi Gras in developing an enduring and sustainable business model that has ensured a future for the event in Sydney.

    “Sydneysiders should be very proud of this iconic event. It showcases the diversity of our city to the world and we are confident Mardi Gras will continue to deliver for the State over the coming years.

    Mardi Gras did not comment in this release as to its forecast on the possible impact of the Parade and Party split in 2010, as to wether Events NSW sees the split as a benefit to the states tourism, influx of people or impact, or if it sees it as a potential downturn.

    .
  • Read more...

    Advertise

    Guidetogay.com offers a wide variety of advertising opportunities to the largest GLBTI marketplace in Australia. We only work with most reputable of brands and advertisers, to make sure your message is seen in the highest company.

     

    Opportunities exist across our entire network, from full sponsorships, soleus eDM, to simple banner ads. We are interested in value added inclusions, working WITH advertisers to make sure your products are represented to our discerning readership in the best possible light.

     

    We do not over inflate CPM with forums and other eyeball detracting services. Your CPM spend is maximized for audience reach in the best possible way, as are all our other varied audience reach opportunities.

     

    Our self service system is accessible by clicking the image above. You can set up banner campaigns that can run across our website and mobile app. CPM (cost per thousand ad views/impressions) and Time based packages are available.  All campaigns can be GEOTARGETED. This means you can show your banners ONLY to the people in the gepgraphical areas you select. Maximising your investment and generating the best outcome for your campaign. you can also choose to show your banner to the entire world. Its all under your control.

     

    Our city guides are accessible not only on our website, but our mobile app - making your listing sit in the pocket of all our users around the globe, when they are on the move they can find your easily with our in built GPS. Perfect for shops, accomodation providers, tourist attractions, restaurants, cafe's and venues like bars, nightclubs and more - we offer time based premium listings and varying degrees of packages to suit your business and your budget.

    You need to login to create a listing - we recommend to set up your user account with the contact details you want people to use, as our system will use your user account details for blind email contact. (Your user details are kept private).

     

     

    Our Expert Services Directory works like our City Guides, but is for serivce professionals and businesses. From massage therapists, to entertainers, plumbers to removalists. If you want to get your business in front of the GTG audience on our website and mobile app - then grab a directory listings today.

    Packages available that suit all business types.

    A global reach - with a price that beats LGBTI print media classified advertising!

     


    To request our rate card, do assisted banner campaigns, agency, large scale campaigns and cross platform opportunities, please contact Guidetogay.com's publisher.

    AKA ENTERTAINMENT  on +61 2 8007 5019

    otherwise, please contact us using the form below:

    CONTACT FORM

     

    Here are just some of our great advertising clients

    image002
    belloccio  virgin australia
    SGLMG ORGlogo BLUE hori 1000x600 daywash logo      
    Read more...
    Subscribe to this RSS feed