He does the research and the maths to find that continuing our course of ever increasing consumption in the developed world, will force our ecosystems to collapse under pressure of economic activity.
What’s important to remember here is that this book is written with facts and figures from many credible sources, and beautifully put together by a man who is the Economics Commissioner on the Sustainable Development Commission, the UK governments’ independent advisor on sustainable development. He is also Professor of Sustainable Development at the University of Surrey and Director of the ESRC Research Group on Lifestyles, Values and Environment (RESOLVE).. It’s quite a CV and he is certainly no unqualified looney with far out ideas and a book deal!
Jackson takes you methodically through the maths, and points out the bleak reality of what changes are likely to occur within the economy..
It will take a lot of political and community will, but business as usual, in MANY aspects of our lives, simply ends up as an option we cannot take.
While there is no doubt that the book can leave you at times with a heavy heart as you ponder the real task ahead, it also gives hope of a new direction for humanity, where happiness is not tied to profits and growth, and that the concept of prosperity without growth is indeed possible and desirable.
It’s really a must read.