Openly Gay and Emmy award winning news reader, Thomas Roberts jump into the daytime slot at the news channel has proven a ratings winner for the network.
As we begin the third week of MSNBC news anchor Thomas Roberts' run as the host of the network's 1-3PM slot (previously held by Joy Reid and Ronan Farrow), a look at the ratings shows the left-leaning news network made the right decision.
Ad Week reports:
"Roberts at 1pm ET has increased the hour by +20% in viewers and +37% in the A25-54 demo vs. the final two weeks of Farrow’s show.
"At 2pm ET, Roberts has increased viewership +2% and has grown the demo by +14% compared to the final two weeks of Reid’s show."