It will be a day that goes down in history for the organisation that produces the annual gay pride celebration - as it makes a distinctive move towards becoming a wider community or civic event for all of Sydney, not just a Gay Pride festival.
Today, Mardi Gras revealed that the organisation "New Mardi Gras" which has run the event(s) for the past ten years revert back to the old monicker, "Sydney Gay and Lesbian Mardi Gras" - whilst the festival itself will now be known as "Sydney Mardi Gras".
The organisation released in a statement to Guidetogay.com that it was "a new and important chapter in the life of Sydney’s iconic Mardi Gras, with the launch of a new name, logo and community-wide proposition designed to capture the event’s embracing vision as a city-wide celebration of the power and the beauty of diversity.
Today is also a celebration and an acknowledgment of over three decades of successful Mardi Gras events that have helped advance the law reform agenda, and at the same time, increased community respect and love for the LBGTQI community."
Sydney Gay & Lesbian Mardi Gras Chair Pete Urmson said: “The Sydney Mardi Gras will always have its thumping gay heart that celebrates the city’s lesbian, gay, bisexual, transgender, intersex and queer communities, but Mardi Gras is now inviting those who share our positive message about the power and beauty of diversity to be part of our celebration.
“We would love to see people who share our values, but who never thought they would be in the Parade to approach us and share their ideas. There will always be room for a great float which will both entertain and bring people together.”
“Our hope with this change is to turn Sydney Mardi Gras into an even bigger civic event – right up there with Rio and the world’s other great carnivals – to be enjoyed by everyone, but always remembered as being a gift to the city from its gay & lesbian community and a demonstration of our pride."
The new logo (pictured) was created by an advertising agency based in Sydney, namely, Moon communications Group.
Executive Creative Director, Greg Logan said: “The logo is a universal symbol that connects with everyone in a different way, It symbolises all types of genders coming together and does not discriminate. Its symmetry indicates equality and people coming together to celebrate love.”
The organisation arranged special logo launch events today at iconic Sydney locations including the Botanical Gardens, Bondi Beach and even had its own Marketing Director, Damien Eames and a couple of other Mardi Gras "Die Hards" get the logos tattooed on their bodies.
The organisation has also announced some major restructuring of key events, including that the GLAMSTAND (Premium VIP seating) on the parade route, will no longer be produced by The Bobby Goldsmith Foundation, but be brought into the Mardi Gras Parade production process and funds go directly to Mardi Gras.
This in its own right leaves BGF without one of its major annual fundraisers.
Another announcement was that the "flinders lane way" recoveries of yesteryear have been reinvented and now will be a special ticketed event.
Some Festival and main party plans were also released, including artist announcements - with the likes of RuPaul, Sneaky Sound System, DJ Lady Miss Kier (DeeLite) appearing at a newly reinvigorated party - with the layout and experienced being branded as a gay theme park. "Mardigrasland" has promised to deliver a world class production with something to entice all of our community. Local DJs, some of which were announced today include Starfuckers, Cunningpants, Sveta, Mike Kelly, Ruby, Matt Vaughan, Dan Murphy, Kitty Glitter and Feisty - with more to be announced soon.
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