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Thomas Roberts improves daytime ratings for MSNBC

Thomas Roberts BW
Openly Gay and Emmy award winning news reader, Thomas Roberts jump into the daytime slot at the news channel has proven a ratings winner for the network.

As we begin the third week of MSNBC news anchor Thomas Roberts' run as the host of the network's 1-3PM slot (previously held by Joy Reid and Ronan Farrow), a look at the ratings shows the left-leaning news network made the right decision.

Ad Week reports:

"Roberts at 1pm ET has increased the hour by +20% in viewers and +37% in the A25-54 demo vs. the final two weeks of Farrow’s show. 

"At 2pm ET, Roberts has increased viewership +2% and has grown the demo by +14% compared to the final two weeks of Reid’s show."

Congratulations Thomas!

Last modified onTuesday, 24 March 2015 12:41
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