With a ritzy and somewhat(!) sexy advertising campaign - you can safely say, the packaging is the best bit about this product.
You can also say that - design by David Beckham, the underwear, really is by him, just for him.
Road tested on your "average" gay guy - it failed nearly all the tests of comfort for a brief.
The support and bands were the major let down, followed by the cut of the piece, not really giving you more than a ken doll style flimsy attempt at a "brief" it feels more like your wearing a tarzan style lap lap! There is no support for ones package and definitely no hugging elastic for your butt.
Even at a cheap price at H&M in NYC where we got ours, you really just paying for the package.
Price: $USD 12.95