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Alfie Arcuri kicks off Jaguars Mardi Gras campaign

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Cut to Taylor Square, where cafes have come and gone and billboards reign supreme.  Throw in DJ Victoria Anthony, drag star Rhuma Hazzet, and some awesome Gayle Beer and Cider, and what do you have? A perfect platform for a media launch to celebrate Jaguar's support of Queer Screen and their #fitforaqueen campaign.

Media and glitterati were invited to the Taylor Square space, where we mingled and got to hear Alfie belt out a few tunes. That boy is not only talented, but he is easy on the eye! (We do apologize to Alfie as our resident snapper cornered him to talk all things Eurovision for most of the night!)

It was a fun event, and a good way to showcase the support Jaguar has giving the lgbtqia community globally... it's support like this that makes a massive difference, its not a cash grab - it's a real and genuine connection to the community in which a company operates.

Sephora came on board too to give some drag makeovers, and the Jag CEO was looking fierce in his bright red kissable lipstick and headdress... 


This weekend, the Jag Queen Service Centre will be popping up on Oxford Street for a two-day programme ahead of the Mardi Gras Parade.


Celebrating 2019’s spirit of inclusion, and Jaguar’s exciting new partnership with Queer Screen’s Mardi Gras Film Festival, the Jag Queen Service Centre will host Australia’s most celebrated queens this Friday 1st March, who have been invited to participate in Jaguar’s first-ever Jag Queen Catwalk Contest.


In the ultimate celebration of self-expression, fiercely competitive participants will be given the opportunity to strut their stuff – in looks inspired by the spirit of the Jaguar cat – for the chance to win a trip to London Pride in July 2019.


On Parade Day, the Jag Queen Service Centre will be truly fit for a queen; a one stop shop for festivalgoers, offering touch-ups of lippy or sparkle, and full drag-formations in partnership with Sephora.


At both events, Jaguar will be collecting donations for Twenty10, Australia’s longest running LGBTQI+ charity which supports at-risk youth (12-25), their families and communities.


A celebration of gender and sexual diversity, the Jag Queen Service Centre will be a safe and welcoming place, true to Queer Screen’s 2019 festival theme of ‘embrace your story’.


Jag Queen Service Centre

Saturday 2nd March, 12.00pm – 6.00pm

191 Oxford Street, Darlinghurst

alfie acuri jaguar

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