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Ben and Jerry's ice cream create tasty campaign for Marriage Equality

Screen shot 2015-02-13 at 7.57.46 AM
Australian Marriage Equality (AME
) and Ben & Jerry’s today announce a ground breaking, Australian first campaign that will increase pressure on federal MPs to support marriage equality.  


Part of the ‘Say I DOugh’ campaign, the new initiative dubbed #EqualityCalling will encourage voters who support marriage equality to record a message that will be automatically delivered to their federal representatives due to claims by a number of MPs that the issue of Marriage Equality isn’t important to their constituents as they receive few phone calls on the topic, Ben & Jerry’s and AME wanted to facilitate a mass voice-mail petition that would send messages of support directly to local politicians and Senators.  


Additionally, kicking off the campaign Ben & Jerry’s will unveil the Say I DOugh #EqualityCalling phone box, an iconic London phone box with a difference. Featuring a Mardi Gras makeover, the rainbow coloured, glitter bombed phone box will serve as a highly visual symbol; rallying people to unite in support of Marriage Equality and have their voices heard by their MPs and representatives.


The #EqualityCalling phone box will debut at Mardi Gras’ famous Fair Day on Sunday 22 February with those attending encouraged to leave a voicemail for their local MP. Those unable to attend Fair Day can still have their say and leave their messages of support by calling 1300 663 679.


Rob Manser

Guidetogay.com is the leading travel, news and social network for the LGBTQI community.  Join us on social media.

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