About GTG

About Us

Category: ROOT

Guidetogay.com is Australia’s favourite lifestyle, travel & entertainment brand dedicated to the GLBT community.

The Guidetogay.com brand was originally founded in 1995 by Rob Manser as a video travel documentary, hosted by the current Mr Gay Sydney, Kent Gryphon, as a fundraiser for the AIDS Trust of Australia. The success of the video allowed a series of unique, and the FIRST compact pocket guides for the GLBT community to be produced.

International success of the pocket guides forced an online upgrade of the website, which made the brand one of the leading lifestyle, travel and entertainment portals for the global GLBT community.

The site and associated printed products have been joined by our incredibly popular online video streams, podcasts & broadcast segments. Guidetogay.com continues to be the destination of choice for both Australians and internationals looking for high quality information, entertainment and lifestyle for the ever increasingly savvy and educated, income rich and time poor market.

Guidetogay.com is one of the only GLBT media orgnaisations to work with local and international tourism bodies as the official partner to provide quality and correct information to travellers and locals.

THE BRAND CONSISTS OF THE FOLLOWING MEDIA PLATFORMS:

WEBSITE/PORTAL

PRINTED REGIONAL POCKET GUIDES

PRINTED MAPS

TV/VIDEO BROADCASTING

E-MARKETING

PODCASTING

We are one of the most popular NON SEX based GLBTbrands on the globe. We do not offer “personals” or “profiles” based products so our advertisers and partners can be assured that their products are presented with class and style, and unlike many of the other GLBTI focused media outlets - we have an impact with the marketplace and our campaigns work where it counts - with the consumer.

Here are some of our advertisers:


Our Readers...

Have a high disposable income

Are innovators and early adopters

Are style and fashion conscious

Money rich, time poor

67% >$US30 K pa 33% >$US50 K pa

68% enjoy overseas travel annually

76% prefer to shop online 82% made a purchase

81% use Internee banking

83% own a mobile/cell phone

64% are tertiary qualified

Age Breakdown
18 -24 16%
25-44 72%
45+ 12%

Guidetogay.com is produced for all genders and sexual preferences.

Guidetogay.com is proud to be associated with the following organisations:

Gay Games

Guidetogay.com is the MVP Sponsor of the 2006 Gay Games in Chicago, presenting as an international media partner and the lead sponsor of the Beach Volleyball tournament.

Bobby Goldsmith Foundation

Guidetogay.com is proud to be the official media partner for the leading HIV/AIDS Charity, The Bobby Goldsmith Foundation.

Brisbane Pride Festival

Major sponsor of the 2007 Brisbane Pride Festival.

AKA Entertainment is a leading Australian advertising, media, publicity and content management business providing unique and tangible products and services to customers and clients both locally and internationally. AKA Entertainment is the home of successful brands such as 'POPrepublic.tv', 'ONTHEGO' and 'Guide To Gay'... our extensive marketing, publicity and promotional and design services are key for top identities across the globe as well as a wide variety of Corporate clients. For more information, visit the corporate Internet site at www.akaentertainment.com.